MFA - Academy of Art University, San Francisco

Thesis
We are at a turning point in civilization right now as it pertains to current energy, alternative energy, and our environment. For my MFA Thesis at the Academy of Art, I set out on a task to take an in-depth study of these subjects so that I could then help communicate the understanding of a new economy and the pathways to it. It provides the necessary communicative elements while offering fresh insights that generates inspiration in others.

Typographic Specimens Book

Since 1989, Jonathan Hoefler and Tobias Frere-Jones have helped some of the world's foremost publications, corporations, and institutions develop their unique voice through typography. Their body of work includes some of the world's most famous designs, typefaces marked by both high performance and high style.

Music Poster

For one of our projects in experimental typography at the academy we had to create a poster representing a song without using the computer except to lay out and print. I chose the song "God Called in Sick Today" by AFI. For me the song represents God taking a day off to show humanity that we need his forgiveness and how the world will begin to crumble without his love. My image-capturing techniques included rubdown lettering, transluscent film, colored vellum, projectors and of course a camera.

Life Experience Book

An experimental typography book about a real life (bad) experience whereas the goal was to help inform others about what happened to me and how they can keep it from happening to them. In this instance it was when I was selling my old iMac G4 on craigslist and someone sent me a $2,800.00 fraudulent check for it. Luckily I didn't bite.

Integrated Communications Package

During my Graphic Design and Sustainability course, my main project was an integrated communications package of a current industry vertical relating and pertaining to sustainablility. The goal was simply to make it more visible to the public and to prompt people to drive less. I chose the Congestion Relief Initiative put forth by the U.S. Department of Transportation.

Pentagram design internship

While at Pentagram I was given a unique opportunity to see and participate in projects ranging from identity and large graphic systems to posters, publications, packaging and exhibits. This exposure has given me a new appreciation for marrying the discipline of design to solving a myriad of design challenges. Not only was the learning experience extraordinary, but the exposure to process and the balance of client and designer relationships was unparalleled. Here are a few select projects I was fortunate enough to work on with very talented and creative designers. Note, these are not my designs. These are just examples of projects I was exposed to and helped with while interning.

California Academy of Sciences & Culture Bus

PG&E Annual Report

Tragon Corporation Information Book

Luckyfish Restaurant